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KakaoTalk & Naver營銷: 進入韓國市場數必要通道

2019.11.21_KDM_Services_Chau

當談到21世紀的零售和酒店營銷領域時,我們會立即想到數字營銷。 韓國是網絡營銷最發達的國家之一,如同消費者行為和技術發展的快速變化,在營銷趨勢上也同樣迅速從傳統營銷轉向數字營銷。 因此,數字營銷在推廣韓國市場方面起著舉足輕重的作用。

韓國數字營銷有何不同,為什麼它對您的酒店業務很重要?

與其他市場一樣,韓國網絡營銷主要是在社交平台和搜索引擎上進行。 但是,除了Google,Facebook,Youtube和Instagram等國際性的平台外,韓國還擁有具有相同功能的本地平台:Naver(搜索引擎)和KakaoTalk(即時通訊軟體)。 這些平台是韓國排名第一的搜索引擎和即時通訊軟體,對工作或日常生活都至關重要。

Naver營銷

 

據報導,Naver每天大約有1600萬流覽量,而KakaoTalk則被4900萬用戶活耀使用。 因此,如果要強化韓國市場的網站預訂和線上銷售就必須考慮將這些渠道納入您的數字營銷活動中。

 

Naver營銷

Naver是韓國的Google替代產品。 實際上,韓國有Google,但它的使用率不高。 Naver主導整個市場,約佔70%的市佔率,其次是Google和Daum,分別佔23%和7%。 韓國人習慣使用此工具搜索從訊息收集,酒店預訂到全球許多景點的門票的所有信息。 除了單純的搜索引擎之外,Naver還提供了多種包容性功能,包括知識獲取,blogs, cafes,新聞等。

Naver營銷

 

因此,要進軍韓國數字營銷,刊登Naver的搜索廣告不可必免的。您首先需要了解Naver廣告的類型:網站搜索廣告(Powerlink廣告),品牌搜索廣告和Powercontent。 如果您打算增加網站預訂,這些廣告對於您的品牌推廣將是一個好的開始。

Naver營銷

據《韓國時報》報導,Naver的首席執行官Han Seong-sook (韓成淑)最近宣布,Naver將開始提供網紅搜索功能,使用戶能夠搜索網紅/KOL提供的各種內容。

這將會大程度的影響在韓國進行網紅營銷的網絡營銷策略。

Photo Source : Naver
Photo Source: Naver

KakaoTalk營銷

由於過去幾年中即時通訊軟體用戶的數量激增,因此即時通訊軟體App已變得得極為重要,不僅增加了與客戶的互動和交流。 在韓國KakaoTalk也是必要的營銷工具。 品牌可以設置時間發布通知,或在Kakao Plus Friend上向其關注者發送廣播消息。 此外,也可投放品牌廣告,以增加知名度。 如果您的目標是線上銷售,那麼您可以立即吸引韓國遊客到您的品牌。

我們己經協助了 曼谷“ Terminal21”和峴港“ Sky36”在韓國網絡營銷。你也可以通過Asia Travel Club提升您的數字營銷策略!

 

 

如您需要網路營銷代理商來協助您進行韓國數字營銷或酒店韓國數字營銷? Asia Travel Club (亞旅俱樂部)可以幫助您擴展酒店業務。 立即與我們聯繫以了解更多信息。

 

關於亞旅俱樂部(ATC)

ATC 運用社交商務和消息傳遞平台為東盟經濟共同體(ASEAN),大中華區,日本和韓國的網紅和旅遊品牌提供新的合作模式,使網紅管理變得輕而易舉。

您是否想利用自己的社群影響力與我們遍布亞洲的酒店合作夥伴聯繫以獲得免費住宿? 立即通過Asia Travel Club社交應用程序請求您的贊助住宿! 通過m.me/asiatravelclubhk 在Messenger上與我們聊天以了解更多信息。

別忘了訂閱我們的Telegram @T141Dealshk 以獲得最新的訊息.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

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網紅營銷 | Golden Tulip Haeundae Hotel x 擁有213K越南網紅

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坐落在美麗的釜山市,Golden Tulip Haeundae Hotel & Suites 滿足您期望的舒適住宿。 作為世界知名的Louvre Hotel Group酒店集團的一部分,它遠離都市喧囂,讓您真正體驗釜山市。

Asia Travel Club | Golden Tulip Haeundae Hotel connects 213K Fans Vietnam Influencer via Influencer Marketing | 1

此外,酒店地理位置優越,靠近海雲台(Haeundae)海水浴場,Dalmaji街,冬柏島(Dongbaek Island),Mipo郵輪公司,Centum Shinsegae百貨,樂天百貨商店,BEXCO,您可以方便地遊覽釜山的所有景點。

越南網紅體驗 Golden Tulip Haeundae Hotel

Asia Travel Club | Golden Tulip Haeundae Hotel connects 213K Fans Vietnam Influencer via Influencer Marketing | Cover

金鬱金香海雲台酒店及套房希望盡可能地方便,有效地制定強大的營銷策略。 因此As convenient as it is, Golden Tulip Haeundae Hotel & Suites 希望以一個強而有效的營銷策略來推廣他的便利性 ,他們決定通過Asia Travel Club與網紅營銷合作。

最近,經由ATC #StaysForStories 計劃,以 ATC Messenger Social App.成功地與越南有影響力的網紅和商務旅行Anh Phan (@lecturer.anh)人士配對並聯繫起來。

關於酒店的社群貼子

Asia Travel Club | Golden Tulip Haeundae Hotel connects 213K Fans Vietnam Influencer via Influencer Marketing | 2

Anh Phan在Instagram中擁有超過21.3萬的粉絲,他在Instagram上發布了一篇文章,著重了酒店的設施以及優越的地理位置,可輕鬆前往海雲台海水浴場。 此發文獲得了將近4K的讚。

此外,他還對Golden Tulip Haeundae Hotel & Suites酒店製作了Google評論Trip Advisor 5星級評論,說明完善整體氛圍,並提供齊全的酒店設施。以補充整體氛圍,並提供設備齊全的酒店設施。

Asia Travel Club | Golden Tulip Haeundae Hotel connects 213K Fans Vietnam Influencer via Influencer Marketing | 3

他還另外撰寫了2篇個人博文,全部用越南語撰寫,對酒店,其設施,附近的景點以及風景如畫的位置進行了全面的評論。

您可以在下面查看他的IG帖子以及他的博文帖子 here & here.

 

關於亞旅俱樂部(ATC)

ATC 運用社交商務和消息傳遞平台為東盟經濟共同體(ASEAN),大中華區,日本和韓國的網紅和旅遊品牌提供新的合作模式,使網紅管理變得輕而易舉。

利用您的社交影響力與我們的酒店合作夥伴(如Golden Tulip Haeundae Hotel & Suites )建立聯繫並進行合作,以進行有效的營銷! 立即通過Asia Travel Club 社交應用程序請求免費住宿!

透過Messenger m.me/asiatravelclubhk 與我們聊聊 ! 或是加入我們的 Telegram  https://t.me/s/t141Dealshk  看到更多旅遊優惠訊息.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

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ATCPowerShare Campaign : Complete Mission to Win ATCoins !

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Attention to all Asia Travel Club (ATC) members/ Influencers, your long wait for earning ATCoins has come to an end! Introducing the first-ever ATCPowerShare campaign, #PursueOriginalThaiFlavor with Bangkok Tasty is launched. All members and influencers that are qualify can join the mission to earn ATCoins, and used it in exchange for a free night stay!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Bangkok Tasty

ATC has recently collaborated with Bangkok Tasty to launch a new campaign, subsequently leading to ATCPowerShare mission. If you have more than 3000 fans, you are eligible to join and complete the mission, and be rewarded a massive 5000 ATCoins!

The details of the mission are as below:

#PursueOriginalThaiFlavor with Bangkok Tasty

  • Campaign period: 22 July 2019 – 22 August 2019 (Application due 15 August 2019)
  • Campaign requirement: Create and share 2 social post on the related product
  • Campaign reward: 5000 ATCoins that equivalent to US$50
  • Participant requirement: 50 members or influencers, with at least 3000 fan base

Step by step guideline to participate in the campaign:

  1. Open ATC Messenger App and link your account, you will see Earn ATCoins option in the middle.

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Earn ATCoins

  1. In Earn ATCoins you will be able to view on ATCPowerShare page, which led you to #PursueOriginalThaiFlavor with Bangkok Tasty campaign, click Sign Up at the bottom to sign up

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Sign Up

How to use your ATCoins?

  1. Choose your desired hotel under the Hotels option below. You will be able to see the number of ATCoins required in exchange for a free night stay

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem Hotel

2. Once you have accumulated enough Coins, remember to request your hotel stay by selecting on Redeem with ATCoins, and Viola! You can enjoy your free night stay now!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem

About ATCoins and ATCPowerShare

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it. The same goes for ATCPowerShare, check on here.

About Asia Travel Club

ATC makes influencer marketing a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across the ASEAN Economic Community, Greater China, Japan and South Korea.

Are you interested in harnessing your social influence to connect with our hotel partners across Asia for a free hotel stay? Request your sponsored stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub to find out more.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

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Ways to Earn ATCoins: Complete Mission with ATC PowerShare

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Asia Travel Club (ATC) is a platform that connects influencers and hotel brands across the Asian region. Previously we have introduced what is ATCoins and its usage, so how can we earn more ATCoins? Introducing our new launch program, ATC PowerShare, a specific way to earn ATCoins as well as get engaged. Let’s find out!

Ways to Earn ATCoins

Method 1: Sign Up

Once sign up with Asia Travel Club, a total of 100 ATCoins will be rewarded for first-timer. Once influencer successfully performed social actions for hotels, they will be rewarded with respective ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Sign Up

Method 2: Buy with PayPal

There is another way to get your hands on ATCoins that is through purchase from PayPal. For every 1000 ATCoins, you can purchase it with only US$10!

Great news! We have a promotion going on, you can enjoy 20% discount for purchasing ATCoins now just by entering the promo code: ATCM20!

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Buy Coins

Method 3: ATC PowerShare

When you sign in to your account, check on the “Me” selection below, and click on the “Earn more ATCoins” section. You will be automatically directed to our ATC PowerShare page.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Earn More

From here, you could see a list of campaigns and projects by ATC PowerShare that we would update from time to time, for our influencers to get on and complete all these missions in exchange reward for ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July ATC PowerShare

Once influencer accumulated enough ATCoins, they can exchange a free stay via Asia Travel Club Messenger App, via the section of “Get Free Hotel Stays”.

Each hotel will have different rates. So, make sure you check on the required ATCoins in exchange for free stays on the ATC app. At the moment, influencers would need at least 6000 ATCoins in exchange for a free hotel stay, so stay tuned into our ATC PowerShare missions!

About ATCoins

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it.

Eager to find out more? Join us at Asia Travel Club today or chat with us on Messenger at m.me/asiatravelclub

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

 

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Benefits of Joining ATC: ATCoins In Exchange For a Free Stay

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Asia Travel Club (ATC) is a platform that connects influencers and hotel brands across the Asian region. In case you haven’t noticed, one of the benefits of joining ATC is getting ATCoins. Let us have a look and see what it provides.

What is ATCoins?

Travel141 | Benefits of joining ATC: in exchange for a Free Stay | What is ATCoins

ATCoins is a point accumulative system for ATC users. It functions similarly like a reward card, where you accumulate points in exchange for rewards. Members can use it to redeem for exciting rewards, which we will explain below.

Usage of ATCoins

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | Usage of ATCoins

When users (influencers) first signed in to ATC app, they will automatically receive 100 ATCoins. There is also a section below the app called “Get Free Hotel Stays”. This is the place where users can use it in exchange for free hotel stays without requesting to the hotel.

Each hotel will have different rates. So, make sure you check on the required amount in exchange for free stays on the ATC app.

How to earn ATCoins?

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | How to earn ATCoins

Now, you must be questioning. How can we earn ATCoins? The most effective way in exchange for it is to work closely and effectively with the existing partner hotels on AsiaTravelClub.

After successfully connected with the hotel, influencers are required to perform social actions, such as Facebook, Instagram post, or their blog, etc. Once the performed, ATC will evaluate the effectiveness of their posting via likes, comments, and shares, which in turn converts into the appropriate amount of ATCoins.

Though it might sound easy, there are still possibilities that influencers get rejected by hotels. Hence, we provided some useful tips to increase the success rate in requesting the hotels that you desired.

Make sure you follow the steps below:

Travel141 | Benefits of joining ATC: in exchange for a Free Stay | Tips

 

There’s more!

Besides performing social actions, there’s also an alternative way to get your hands on this. You can simply purchase it! For every 1000 ATCoins, you can purchase it with only US$10.

Eager to find out more? Join us at Asia Travel Club today or chat with us on Messenger at m.me/asiatravelclub

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat